Purpose
What need does the organisation or microcredential address, for whom, and with what intended value?
WAM Quality Endorsement
Make the quality of your microcredentials visible
Independent, evidence-based endorsement for organisations that design, deliver, assess or issue microcredentials—and for individual microcredentials.
Clear scope • Proportionate review • Verifiable endorsement
Independent quality review
Quality you can demonstrate—not simply claim
The WAM Endorsement Service provides an independent review of the systems, practices and evidence supporting your microcredentials. It is rigorous enough to build trust, while remaining practical, proportionate and accessible.
Rigour
Are the learning outcomes, assessment, verification and quality controls clear, credible and supported by evidence?
Accessibility
Can intended learners understand, access and complete the learning and assessment fairly?
Two complementary routes
Choose the endorsement that fits your needs
Quality Endorsement for Issuing Organisations
For organisations that design, deliver, assess or issue microcredentials.
The review considers whether the organisation has credible and consistent arrangements for:
- Governance and accountability
- Curriculum and learning design
- Assessment and verification
- Quality assurance and continuous improvement
- Digital credential issuance and portability
- Employer, professional or community engagement
Endorsement scope
The endorsement may cover the whole organisation or a clearly defined unit, academy, credential family, delivery model or geographical area.
The endorsement may cover the whole organisation or a clearly defined unit, academy, credential family, delivery model or geographical area.
Quality Endorsement for Microcredentials
For a specific microcredential or a defined portfolio of microcredentials.
The review examines whether the credential has:
- Clear and measurable learning outcomes
- A defined purpose and target group
- Demonstrable skills or competences
- Valid and fair assessment
- Transparent information for learners
- Secure and verifiable digital issuance
- Appropriate review and quality assurance
Endorsement scope
The decision applies only to the reviewed credential, version, delivery modes, languages and other scope elements recorded in the endorsement.
The decision applies only to the reviewed credential, version, delivery modes, languages and other scope elements recorded in the endorsement.
Benefits
Why seek WAM endorsement?
Build trust
Show learners, employers, partners and stakeholders that your organisation or microcredential has undergone an independent quality review.
Strengthen your offer
Receive concise feedback identifying strengths, improvement opportunities and any actions required before endorsement.
Communicate quality clearly
Use an approved WAM quality label on websites, digital catalogues, presentations and PDF brochures.
Make it verifiable
Connect the quality label to a live record where users can confirm its current status, scope and validity.
Support international visibility
Demonstrate alignment with principles relevant to transparent, portable and skills-based microcredentials.
Clarify your claims
Communicate exactly what has been endorsed, reducing ambiguity and protecting the credibility of your quality statements.
Who it is for
Designed for organisations developing flexible, skills-based learning
The service can support organisations with established quality systems as well as organisations introducing microcredentials for the first time.
Education and training providers
Universities and higher education institutions
VET providers and Centres of Vocational Excellence
Professional and industry bodies
Corporate academies and employers
NGOs and community organisations
International projects and partnerships
Digital learning and credentialing providers
Public authorities and sectoral organisations
Organisations developing credential portfolios
Skills ecosystems and professional networks
Organisations recognising prior learning
How it works
A light and proportionate process
The review is adapted to the size, scope and maturity of the applicant. Evidence is sampled rather than reviewed exhaustively, keeping the process efficient and transparent.
1
Initial consultation
We discuss your objectives, pathway, proposed scope and expected timetable.
2
Application and evidence
You submit a concise profile or credential specification and essential supporting evidence.
3
Evidence review
A WAM reviewer examines the materials against the relevant endorsement criteria.
4
Clarification and decision
Limited clarification may be requested before the endorsement decision is confirmed.
5
Label and verification
Successful applicants receive the report, quality label and live verification record.
Possible decisions:
Endorsed · Endorsed subject to minor actions · Decision deferred ·
Not endorsed
Endorsement package
What you receive
Successful applicants receive a compact package designed to support quality improvement, verification and public communication.
Concise audit report
A short evidence-based report recording the reviewed scope, sampled evidence, findings, strengths, actions and decision.
WAM quality label
An approved Issuing Organisation or Microcredential quality label for use within the endorsed scope.
MICOO digital credential
A digital credential containing verifiable issuer, subject, status and validity information.
QR verification
A unique verification route providing access to the live endorsement record.
Registry listing
Publication in the WAM registry within the agreed scope and publication conditions.
Communication toolkit
Approved graphics, explanatory wording and guidance for websites, presentations and brochures.
Live verification
A quality claim that can be checked
Every WAM quality label connects to a unique verification record. Users can confirm what was endorsed, the applicable scope, its current status and the period of validity.
- Endorsed organisation or microcredential
- Type and scope of endorsement
- Current status
- Issue and expiry dates
- Credential identifier
- Applicable WAM framework
A clear and responsible endorsement
WAM endorsement is a voluntary, non-statutory quality recognition. It does not constitute accreditation by a public authority, regulatory approval, formal qualification recognition, academic credit, legal certification or guaranteed third-party recognition.
The issuing organisation remains responsible for its legal compliance, learning provision, assessment, credential issuance and communications.
Frequently asked questions
What applicants usually ask
Can an organisation apply for both endorsements?
Yes. An organisation may seek endorsement as an Issuing Organisation and separately submit one or more microcredentials for individual endorsement. Each decision has its own scope.
Does organisation endorsement cover every course?
Not automatically. The endorsement applies only to the units, credential families, delivery modes, countries or other elements explicitly included in the approved scope.
How long does the process take?
The timetable depends on the scope, the number of credentials and the readiness of the evidence. WAM confirms the expected schedule after the initial consultation.
Can the audit be conducted online?
Most reviews can be completed through document review, virtual meetings and system demonstrations. Interviews or an on-site visit may be proposed where justified by the scope.
How long is endorsement valid?
Endorsement is normally granted for three years. A shorter period or specific monitoring requirement may be applied where appropriate.
What happens when a credential changes?
Material changes to ownership, governance, learning outcomes, assessment, delivery, quality assurance or credential technology should be notified to WAM and may require a limited review.
Can we use the normal WAM logo?
Successful applicants receive an approved quality-label package. The WAM corporate logo should not be used independently to imply unrestricted partnership, accreditation or endorsement.
How much does the service cost?
Fees depend on the selected pathway, proposed scope and number of microcredentials submitted. Contact WAM for an initial discussion and tailored quotation.
Start the conversation
Ready to make your quality visible?
Tell us about your organisation, your microcredentials and the endorsement you are seeking. We will help define the right scope and provide a clear quotation.
The initial consultation is without obligation.