WAM Foundation · Microcredential suite
Digital Storytelling for Education and Culture
This microcredential suite validates the ability to plan, create and promote engaging digital content for educational, cultural and creative contexts. Learners progressively develop audience-focused planning, digital storytelling, smartphone video production and accessible post-production skills. Through hands-on activities and project-based assessment, they produce a coherent, publication-ready digital project adapted to a defined audience and platform.
- Issuing organisation
Training4All- Endorsement status
- Valid
- Validity period
- 7 September 2026 – 7 September 2029
- EQF level
- 4
- Language
- English
About the endorsement
About this programme
Digital Storytelling for Education and Culture is a practical course designed for professionals who want to create engaging digital content with accessible tools. Across five hands-on sessions, participants will move from creative thinking and storytelling to smartphone video production, basic lighting and sound, editing in Canva, and final presentation.
The course is especially relevant for educators, VET professionals, cultural workers and project teams who want to give more visibility to their activities, create attractive learning materials and communicate their work more effectively.
The programme is divided into four micro-credentials, endorsed by the World Alliance for Microcredentials Foundation, allowing learners to progressively build expertise in creative content development and digital promotion. Each micro-credential balances theoretical input with hands-on practice, culminating in project-based assessments that ensure direct applicability to real-world creative projects.
Endorsed scope
Four stackable microcredentials covering digital content planning and promotion, digital storytelling, smartphone video production, and video editing and post-production for social media.
- Version: Version 1 (proposed)
- Indicative level: EQF 4
- Learning volume: 4 constituent microcredentials; 5 course days; 22 lessons
- Delivery / language: In-person, facilitated and practice-based delivery in English
Learning outcomes
- Develop creative content ideas that respond to a defined audience, purpose and promotional objective.
- Produce a structured content plan, including a content brief, storyboard, production timeline, promotional channels and simple success indicators.
- Make justified planning decisions by considering feasibility, audience relevance, platform choice, personal branding and promotional impact.
- Apply key storytelling techniques and narrative structures to develop a clear, engaging and audience-centred story.
- Create a storytelling plan, including a central message, audience persona, narrative arc, storyboard or content sequence, and platform adaptation.
- Adapt a creative, cultural or educational story to different digital formats and social media platforms, considering tone, emotional connection and audience engagement.
- Use a smartphone or mobile camera to record clear, stable and usable video footage for a short creative content project.
- Apply basic filming techniques related to framing, composition, lighting, sound, focus, exposure and shot variety.
- Organise and manage a simple video shoot, from preparation and role distribution to clip selection and file organisation for editing.
- Edit raw video footage using Canva Video or another accessible editing tool to produce a short creative, cultural or educational video.
- Apply basic post-production techniques, including trimming, sequencing, transitions, text, captions, audio balance, simple visual adjustments and export settings.
- Produce a coherent final video adapted to a defined audience and platform, making informed decisions about narrative structure, accessibility, responsible use of assets and final publication format.
Microcredentials in this pathway
The 4 microcredentials
This is a microcredential suite composed by 4 stackable microcredentials.
Digital Content Planning and Promotional Strategy
wam-2026-mc-003-1
EQF level 4
Plan and promote a short cultural, creative or educational content project through audience-focused ideas, structured production planning and clear promotional objectives.
Digital Storytelling for Creative and Educational Content
wam-2026-mc-003-2
EQF level 4
Develop and adapt an engaging digital story for a creative, cultural or educational project using clear narrative structure, audience-focused messaging and platform-specific formats.
Smartphone Video Production for Digital Content
wam-2026-mc-003-3
EQF level 4
Plan and produce a short digital video using a smartphone, applying basic filming techniques and organising usable footage for efficient editing.
Video Editing and Post-Production for Social Media
wam-2026-mc-003-4
EQF level 4
Edit and post-produce a short video for social media, applying accessible editing techniques to create a coherent, audience-appropriate and publication-ready final product.
Make quality visible
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WAM Endorsement Team
The Quality Label applies to the version and scope recorded in this report.
Endorsement is a voluntary, non-statutory quality recognition. It does not constitute accreditation by a public authority, regulatory approval, formal qualification recognition, academic credit, legal certification or guaranteed acceptance by third parties. The issuing organisation remains responsible for delivery, assessment, compliance and claims made about the credential.